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How to Find Influencers on Social Media

22 Sep, 2015 McKell Naegle

Who are social media influencers? A social media influencer is someone who has built up an online audience and can interact and engage with that audience. Social media marketing is constantly evolving, and finding influencers to further promote your brand is the next important piece of an effective social media strategy. By reaching out to these influencers and building relationships, a business can extend its brand reach much further than if it were to do it on its own.


Who Do You Want to Reach Out to?


The first thing to do in regard to influencers is to decide whom you want to reach out to. What is your goal behind reaching influencers? Do you want to reach someone who is big in your industry, someone who is connected with the consumers, or a blogger that everyone loves? It is key to reach out to the right influencers in the correct industry and to focus on the topics that will help your business grow. They need to be a good fit.


How to Find Them


It is very important to be able to find the influencers that will help you. More and more companies are reaching out to influencers, so it may take a little research to find an influencer that fits your needs. It’s not as easy as it once was. Fortunately, there are many tools available to help you.


  1. A good resource to start with is Google keywords. It is important to find the right terms that people are searching for related to your industry. By searching for the right terms, you can find the right influencers.
  2. A second tool is Klout. Klout is a website that measures the influence of a user on social media based on following and interaction. You can find people who will help promote your brand with the right influence.
  3. Finally, search social media. While armed with the right keywords, you can find people who are talking about what matters to your company.


Engage with Them


Once you’ve found an influencer, you have to reach out to them and engage with them. Contact them through social media, email, or any other channels you find effective. After you contact them, you have to build trust by giving them a reason to work with you. What do they get out of it? Often, a company will find brand ambassadors through influencers. This can provide compensation through free products, guest blog posts, etc.


Maintain Relationships


Ideally, the relationship with a social media influencer is long lasting. The goal is to find an influencer who is a good fit, one that will keep promoting your products or brand for a long time. Keep them happy and they will keep promoting your business.

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