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Fight the Recession’s Impact–Engage your Employees

22 May, 2009 McKell Naegle

Engage your Employees

If the recession has you rethinking your marketing strategy or plan,
or if you are concerned about how your crew is handling the
uncertainty with each other and with customers, it may be time to
assess what people are really thinking within the four walls of your

Removing dysfunction in your company’s execution of marketing is
always important, but it is never more important than when times are
tough. You must have a team approach to your fight on the recession’s
impact. But to have a team approach, you must have buy-in from
employees to the marketing strategy. And, to truly have buy-in, you
must must engage your employees from the very beginning of your
planning (or re-planning) process!

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