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Do your friends like it?

26 Oct, 2010 McKell Naegle

How much do your friends’ opinions impact you? Does the decision to go or not go to a new store depend on what you’ve heard about it?

It’s a fact: people ask their friends for information to help them make decisions all the time. It impacts various industries – restaurants, movies, technology, the list goes on. Bing has thought up a way to capitalize on that tendency by using their partnership with Facebook to launch a new feature called Liked Results, which uses Facebook “like” information to help you discover new information and get more personalized results in Bing.

To give you an example of how it works, let’s say you were visiting Salt Lake City, Utah, and wanted to find a good Chinese restaurant. If you used Bing’s search engine* and searched for “Chinese restaurants San Fransisco”, a list of results would come up as usual. If you had a friend who was a fan of one of those Chinese restaurants on Facebook, under the search result for that restaurant, you would see their profile picture and it would say “John Doe likes this”.

*For these feature to work properly, you need to be logged into your Facebook account in a separate tab on the same internet browser

This is a smart strategy that Bing is experimenting with – linking itself with a tremendously popular social media tool. Try it out and see for yourself!

Read complete announcement from Bing

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