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Do not ignore the inbound marketing funnel!

26 Jan, 2009 McKell Naegle


More than any other single factor, current technology has caused the convergence of traditional marketing, advertising, public relations, corporate image management, and other outreach efforts.

Amidst all this, one simple fact cannot be refuted: to effectively gain (and keep) new customers and influence opinion and attitudes, inbound marketing cannot be ignored.

What is inbound marketing?

It is how an entity drives traffic to its online content and information.

There are many components to inbound marketing, but there are “the basic three” that are needed to realize optimal results:

  • Blogging
  • Search Engine Optimization (SEO)/Search Engine Marketing (SEM)
  • Social media

A traditional website is no longer “good enough” when considering the best online marketing strategy.

Instead of utilizing your main website as your main online calling card, consider having it become a portal where all your other online tools are aggregated (e.g., blog, Twitter account, Facebook page and group, LinkedIn page, Flickr account, YouTube and Vimeo accounts, etc.).

It can take time to get noticed, but there are tips you can utilize to shorten the learning curve. Give it a shot—we think you’ll be pleased by the results!

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