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Creating Content for Social Media

5 Jul, 2015 Dylan Kettering

Creating content for social media can take a lot of time and effort. However, when it’s done right, the return can be fantastic. Lucky for you, we’ve created a list of tips on how to create awesome content for social media.


  1. Use keywords

Create a list of keywords that you can use to boost your SEO. Start by searching terms relevant to your business in Google AdWords and incorporating the ones with the most hits. If you can find out what your customers are searching for, you can create content they’ll want to read.

  1. Use images

The brain processes visuals 60,000 times faster than it does text, which means you can make sure your customer will receive your message a lot faster if you tell it using an image. Using infographics is a very good way of getting interesting and important content out in an engaging way. There are also quite a few useful sites that can help those that aren’t artistically inclined, like Canva. They have plenty of templates for creating awesome social content.

  1. Create goals

Creating attainable goals for your social media effort is very important and a good way of measuring how effective it is. You may not break a million followers overnight, but you might try to get 50 new followers over a period of months. Consider where your social presence is now and where you want it to be, and then, with those two things in mind, make your goal. Setting attainable goals is the most effective way of achieving success.

  1. Present your human side

Sometimes it’s easy to forget that there are other people behind the flurry of statuses, tweets, and updates we’re bombarded with every day. Remind your customers of your human side by uploading plenty of images. Try posting images of daily life at the company, work parties, or friendly co-worker lunches. You’ll be surprised just how much engagement you can get!

  1. Post good, useful content

In the end, the quality of content that you’re creating decides how shareable it will be. After all, content is still king. Make sure you’re creating content that will be useful and interesting to your customers. If you’re creating content that will be useful to them, your stats will show it.

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