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When Spam Attacks: Cleaning Up Your Website and Analytics

13 Oct, 2015 McKell Naegle

Everyone hates spam! Everyone! It pops up all over the Internet, infects your website, ruins your Google search results, and dilutes your traffic! Today we’re going to give you a few how-to tips and tricks to make an immediate impact on spam.

First up, Google Analytics. How many times have you gone to look at website traffic and seen huge numbers, only to dive deeper and see that the majority of traffic is from spam? It’s disappointing and could even lose you a client. It is important to report honest and accurate numbers. The easy way to combat this is through spam filters on Google Analytics. This will help you weed out spam traffic and show you only real data.


How to Set Up Spam Filter in Google Analytics

1. Go to the “Admin” tab on your Google Analytics account.


Spam Filter Admin


2. Navigate to “Filters.”

Spam Filter Navigate

3. Click “+ New Filter.”

New Spam Filter


4. Add a “Custom” filter type, and select “Referral.” Save.

Custom Spam Filter


The filter pattern contains websites commonly found to be spam. They can be found by searching for common spam sites, recognizing them, or by (carefully) visiting them and checking. Once the filter is set up, you will no longer see the traffic from these spam sites.


WordPress Plugins


WordPress is a great platform to build your website around. It offers easy customization, multiple user access, and a simple way to add and update a blog. Some of the best features are plugins. Below are a few of our favorite plugins regarding website security and spam filtering.


Recommended plugin: Akismet

A common issue comes from spam comments. Many sites receive tons of these but don’t do anything to fix it. The reputation and safety of your site is greatly improved by removing them. It’s really as easy as a plugin. If you’re running WordPress, then Akismet will save you the time and effort of having to go through every comment, filtering them for spam.


Recommended plugin: iThemes Pro or Wordfence

If you’re looking for a more all-inclusive security plugin, then iThemes Pro or Wordfence is a good place to start. They do much more than just filter spam comments. They provide extra security login options, password generators, and malware scanning, in addition to blocking Googlebots and more. A detailed security plugin is a must for your website, and these are two excellent options.


We’ve given just a few suggestions to help fight the ever-annoying presence of spam. Is there anything we missed? What are some of your favorite anti-spam plugins or resources?




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