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Bribing the Google

19 Mar, 2013 McKell Naelge

When I was growing up, there was this kid at school who was more popular than I was, had nicer clothes than I did and even held hands with the girl that I had a crush on. Every day I tried to get in his good graces just so I could play with his pogs and slammer, the same slammer I had wanted for months.

I brought him refreshing cups of water after he went on the monkey bars. I picked him first for basketball even though he never made a basket. I gave him can after can of Surge and foot after foot of Bubble Tape, trying to bribe him. I even did some of his homework, all in hopes that he would let me slam a few pieces of cheap cardboard with a rubber coin!

If this happened to you when you were seven, you know it didn’t work. All of my efforts had been wasted. One of his hands was full of my candy and the other was holding hands with my puppy crush. Put simply, he was cool and I wasn’t.Have you ever noticed that Google is your friend that isn’t

Have you ever noticed that Google is your friend that isn’t really your friend? The one you have a love/hate relationship with? Google is that kid on the playground who you try to bribe with perfectly optimized metadata, an impeccable content strategy and a natural-looking link portfolio, all in hopes that your site will rank better in the SERPS.Unfortunately, even with perfect metadata, you don’t always get those perfect page one rankings. Here is a list of other ways that will help you get the result you want from your SEO campaign.

Unfortunately, even with perfect metadata, you don’t always get those perfect page one rankings. Here is a list of other ways that will help you get the result you want from your SEO campaign.First, Google—or any search engine, for that matter—isn’t going to rank your site above your competitors for any keywords if your site doesn’t deserve to be there. For ways to optimize your metadata, refer to my post a few weeks ago “

First, Google—or any search engine, for that matter—isn’t going to rank your site above your competitors for any keywords if your site doesn’t deserve to be there. For ways to optimize your metadata, refer to my post a few weeks ago “Second is to look at your competitors’ websites. Now, this often gets confusing for new clients. There is a difference between your physical competitors and your online competitors. For your online marketing campaign, we want to look at your online competitors. An online competitor is anyone that is on page one for your keyword. Obviously, if they are ranking for your keyword, they are doing something right. Scour the page that appears in the SERPs for where the keyword is appearing. Is it in the title tag, meta description, heading tags, main body of content, footer, etc? Also, look for any other on-page elements that many of your competitors have in common, like page navigation, product layout or page layout.

Second is to look at your competitors’ websites. Now, this often gets confusing for new clients. There is a difference between your physical competitors and your online competitors. For your online marketing campaign, we want to look at your online competitors. An online competitor is anyone that is on page one for your keyword. Obviously, if they are ranking for your keyword, they are doing something right. Scour the page that appears in the SERPs for where the keyword is appearing. Is it in the title tag, meta description, heading tags, main body of content, footer, etc? Also, look for any other on-page elements that many of your competitors have in common, like page navigation, product layout or page layout.

The third item is to make sure that the pages on your website have relevant content on them. If your website is lacking in text content, you are actually helping search engines take your website off of the first page. Every page should have unique and relevant content, as it is a way that search engines can understand what each page is about.The last thing to look at is your link portfolio. Do you have spammy-looking links pointing back to your website? Is all of your anchor text branded or keywords? Search engines hate feeling manipulated, and having a spammy lot of links is the fastest way to penalize your website.

The last thing to look at is your link portfolio. Do you have spammy-looking links pointing back to your website? Is all of your anchor text branded or keywords? Search engines hate feeling manipulated, and having a spammy lot of links is the fastest way to penalize your website. In reality, there isn’t a real way to bribe Google. If for some reason your site isn’t ranking or performing to your expectations, you can either a) lower your expectations, or b) perform an internal analysis of your website from the items listed above, ensuring that your website

In reality, there isn’t a real way to bribe Google. If for some reason your site isn’t ranking or performing to your expectations, you can either a) lower your expectations, or b) perform an internal analysis of your website from the items listed above, ensuring that your website deserves to rank on the first page.

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