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Augmented Reality

11 Jan, 2010 McKell Naegle

I have been seeing mentions of augmented reality all week long. I don’t know if it’s because of the Consumer Electronics Show or what but I decided to put up my own post on it. For those of you who don’t know, Augmented Reality is the merging of the real and virtual worlds. It’s sort of like virtual reality except its probably a little more useful. I went to a local AIGA shift.option talk lunch and Michael Kern from welikesmall got me really hooked on the idea. A few companies have used this new technology for marketing purposes and they have worked extremely well. Esquire pulled off a beautiful AR cover of their magazine, the cover itself worked perfectly but once you hold up the magazine to your computer’s camera new virtual content is shown to the reader adding a whole new level to magazine publishing.

I delved a little deeper into the world of AR to see what people are doing with this new tech. It seems like this holiday season it was used for a few cards. It looks to me that Japan is ahead of us as usual in the technology department. Katamari inc. who is famous for strangely bizaar video games sent out a great  New Years card. Check it out here. I made my own card for it and you can download the pdf here.

Another Japanese company RDZ Comic has turned AR into a highly amusing game. I’ve embedded one of the games below but make sure and check out their website to play them all. Hit play and then click the print button at the top right to print out the corresponding sheet.

Finally check out this great video of an in progress puzzle game.

levelHead v1.0, 3 cube speed-run (spoiler!) from Julian Oliver on Vimeo.

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