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7 metrics for best digital performance

30 Jun, 2011 McKell Naegle

Do you agree with this statement?

There are only seven metrics that are critical for performance measurement across digital channels. While other metrics are available to marketers, these seven are the ones that marketers should seek to master:

– qualified reach
– clickthrough rates
– brand perception lift
– engagement score (ES)
– end action rate
– efficiency metrics
– return on investment (ROI)


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