Slideshare is the world’s largest community for sharing presentations, documents, and pdfs. Individuals and businesses can upload documents to SlideShare to share their ideas and also generate new contacts for their businesses. With over 25 million monthly visitors to their site, people are able to view presentations about topics that interest them.
How does this fit into social media? With the content that is uploaded, it gets spread into other social media sites, such as Facebook, LinkedIn, and Twitter. When the information gets spread to other social networking sites, it allows for the companies to get their products and ideas out to a broader market.
When uploading the information on SlideShare it also allows you to embed slideshows into your own blog or website, market your own event on SlideShare, and join groups on SlideShare who share your own interests. When used effectively, SlideShare can really help build your presence online.
When posting your presentation online through SlideShare, it is important you distinguish yourself and your company. MarketProfs lists the following four tips of effectively distinguishing yourself:
1. Note Liberally
SlideShare allows users to upload any notes behind the slide, allowing you to put a one- sentence slide, but also gives notes to your users about the complete idea, not just an overall picture.
2. Explain Eloquently
SlideShare transcribes presentations automatically, so you can benefit from an increase in SEO.
3. Name Your SlideShare Account After Your Company
Add relevant tags to the topics of discussion for easier search optimization.
4. Share Like Your Mama Taught You
Tweet the link to your presentation on Twitter, embed it in blogs, and post it on Facebook.
Implementing these four tips can really help to get you and your company noticed on SlideShare, which in turn will help to market your product or service.
What have you done on SlideShare to get yourself noticed?