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Why is Social Media Important for the Education Industry?

7 Jun, 2017 McKell Naegle

In today’s society, social media is able to reach more people than ever before.

This means that it is easier for your school to connect with students, teachers and parents.

There are several reasons why turning to social media is so important for the education industry, but this article is going to focus on two that I feel are especially important.

It’s what your audience knows.

Digital marketing, and specifically social media, are just the way of life for the current generation. While some older folks may be resistant at getting on the “social media bandwagon,” the younger generation has grown up using these digital channels. Many parents are now on Facebook and use it to stay up-to-date with what’s going on at their children’s school. Because of this, social media is a great place to post information about curriculum, activities, events, etc., and can even be used to share pictures of events like school trips or performances. With many people going online and on social media to find information, it is critical that your material is updated on these sites. Otherwise, people may get frustrated and turn their business elsewhere or can become upset with the school.

You’re in front of your audience 24/7.

While traditional forms of advertising, such as television commercials, billboards, and radio ads, are only seen or heard for a short amount of time, social media is now available 24/7. People can login and look at your pages at any time of the day from nearly anywhere. This means that you now have a huge window of opportunity to connect to your audience. It also means that you need to keep your sites and pages updated frequently. It is important to make sure that your social platforms are managed by people who understand how it works and will keep it organized, exciting, friendly, and interesting. This will help your users stay engaged and understand that your school or college cares and wants to guide them anyway you can. Just make sure that you respond quickly to any messages or comments you receive on your site.

These reasons are just a small drop in the bucket of why social media is so important and how it can help you. Let us know how you use social media to promote and benefit your school.

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