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15 Impressive Facts about Conversion Optimization

10 Oct, 2014 McKell Naegle

Conversion optimization is the second part of the Fluid Edge, after performance optimization. We have recently been doing a lot of work and research about conversion, and we feel that the statistics speak for themselves,


Here are the top 15 most impressive statistics regarding conversion optimization.


  • For every $92 spent on customers, less than 1% is spent on conversion.
  • President Obama raised $60 million extra after going through A/B testing.
  • 85% more companies will place an emphasis on conversion optimization in the next year.
  • 61% of companies run 5 or fewer landing page tests per month.
  • 3 in 5 shoppers will bounce out of shopping carts prior to completing their purchase.
  • 74% of companies have increased their budget dedicated to conversion since 2012.
  • Typical conversion rates are less than 3%.
  • Over 20% of businesses admit they don’t have a strategy in place to increase conversion.
  • 8 seconds is all the time headlines have to make an impact.
  • 75% of business say they struggle finding a reputable expert in conversion optimization.
  • Adding videos to landing pages can increase conversion by 80%.
  • Using proper testing can increase conversion by up to 300%.
  • Google ran more than 7,000 A/B tests in 2011.
  • If a user reads your headlines, they are 90% more likely to read the text in your calls to action.
  • Making a site more simple can increase customer loyalty by up to 96%.









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