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15 Impressive Facts About Mobile

2 Apr, 2015 McKell Naegle

15 Impressive Facts About Mobile


With the average person unlocking their phone about 110 times per day, it’s needless to say that mobile devices are how people learn about news, what their family and friends are up to, and all about the things that interest them most. Mobile devices are incredibly important in our day-to-day lives, making them a key channel for marketers to focus on. But do you know how important mobile devices really are? Here are 15 mobile marketing stats that—in all honesty—are a bit shocking!


90% of American adults have a cell phone. (Source: Pewinternet)


In some countries, there are more mobile subscriptions than people. (Source: WeAreSocial)


It takes 26 hours for the average person to report a lost wallet. It takes 68 minutes for them to report a lost phone. (Source: Unisys)


91% of all U.S. citizens have their mobile device within reach 24/7. (Source: Morgan Stanley)


89% of people spend their time on media through apps, while 11% of people spend time on media through the mobile web. (Source: Smart Insights)


90% of text messages are read within 3 minutes of being delivered. (Source: Slideshare)


There are currently 2.078 billion active social media accounts, and that number is continuously growing. (Source: wearesocail.net)


Social media ad spend will top $8.5B this year and reach nearly $14B in 2018. Social media ad spend was at just $6.1B in 2013. (Source: Business Insider)


People spend on average 2 hours and 57 minutes on their smartphone or tablet daily, surpassing the amount of time spent watching TV. (Source: Bloomberg.com)


48% of people prefer to start on search engines on a mobile device, over the 33% who preferred to start on branded websites and the 26% who preferred to start on branded apps. (Source: SmartInsights)


According to Forecaster eMarketer, by 2019 mobile advertising will represent 72% of all US digital ad spending. (Source: eMarketer)


64% of consumers who subscribe to mobile marketing have made a purchase as a direct result of receiving a highly relevant mobile message. (Source: Responsys)


25% of Americans use ONLY their mobile device to access the Internet. (Source: Slideshare)


The smartphone comes in as the second most used device for searching the Internet at 80%, right behind PC/laptops at 91%.(Source: SmartInsights)


Apple iOS has the highest CTR (click-through rate). Ads run on an iOS device have almost double the CTR (72%) of Android devices (41%). (Source: Slideshare)



So what do you think? Mobile is taking over everything, from ad spending to people’s spare time. People care more about where their phone is than where their wallet is—that’s nuts! But these facts show significant change in mobile marketing trends that can’t be ignored. Now is the time to create your company’s mobile advertising strategy and start turning cell phone junkies into mobile customers.


Fluid is a marketing agency that designs for mobile first. If you have questions on how you can develop a comprehensive mobile advertising strategy, contact us today!

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