We’ve all heard it again and again – “You’ve got to have your business on Facebook!”
Okay, you did. Now what?
Have you ever considered creating a custom landing page?
A custom landing page can help drive web traffic, add value to your online marketing efforts and increase sales.
Here are just some of the benefits of a custom landing page:
1. Connect with your fans personally
Don’t stick to the same template that every other business page uses – remember that people became your fans to get extra incentives that they can’t get another way. It is important to provide a platform where you can connect with your fans personally. Also, don’t get caught in the trap of re-creating your website – you already have that, try something new!
2. Make it easy to “Like” your page
I know, you might be thinking “It’s not hard to find the Like button – it’s in the same place on every Facebook page!” This is true, but with the increase of using mobile devices as people’s main way to access the internet, not all content is displayed the same. It is wise to embed the Like button into your custom page and do something to draw the eye to it to ensure that people can find it using any format. Colorful arrows or instructions are a good idea, but don’t go overboard.
3. Offer catchy incentives for “Liking” your page
Just because a person finds your Facebook page doesn’t guarantee that they will click the “Like” button and become a fan. Including incentives on your custom landing page increases this chance. Some ideas for incentives are special discounts, coupons or other rewards. Remember that they want to feel valued and that their support is worth their time.
4. Make sure they know you’re the real deal
There are so many brands and interest pages on Facebook, it can be frustrating to figure out whether a page is an official page created by the brand or company itself. A custom landing page with unique information can help reassure and inform them. It is a smart idea to reach out to new fans and let them know you appreciate their interest by engaging them through your page.
5. Provide a clear call to action
It’s great to have interesting content to inform fans about your business, but you want them to DO something. Make sure they clearly know what you want them to do! (sign up for a newsletter, print a coupon, etc.)
6. Don’t pass up your promotions
Your Facebook page is the perfect place to give breaking news about a new product you are selling, or your latest sale with great deals.
7. It’s okay to be funny
A landing page is a chance for you to break out of your corporate persona and show different sides of your personality. Make sure that your fans know they are connecting with real people. Humor is a great way to do this. Besides promoting your brand, think of other pop culture ideas that will be interesting to your fans and keep them coming back to see the next installment.
8. Use iFramed landing page tabs to determine ROI
Facebook can act as another direct sales channel if you create a shopping cart iFramed into your custom page. This is a concrete way to measure how much Facebook is directly leading to sales.
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