In a recent Small Business Round Table, three small business owners were asked questions about how they effectively use Twitter in their businesses.
Twitter is used by businesses of all shapes and sizes for customer service, lead generation, public relations, marketing, crowdsourcing, sales and sharing up-to-date information. Successes aren’t universal, though. Many businesses find it difficult to overcome the learning curve, learn the Twitter lingo, gain a following and sustain interesting conversation while providing value for followers.
The three small business owners were:
- Chanel Huston, owner of Boutique de Bandeaux, an Etsy shop selling handmade couture-inspired hair accessories for thick, curly and kinky natural hair
- Lev Ekster, owner of Cupcake Stop, “New York’s First Mobile Gourmet Cupcake Shoppe,” founded in June 2009 and now complimented by a local fleet of cupcake trucks
- Alexandra Moskovitz, marketing manager at Epicurean Management, owners of Italian restaurantsdell’anima and L’Artusi, and Anfora wine bar
(Interview and information is found at www.mashable.com)