Fireside Chat vs. the Podcast

This is an interesting Business Week article on how different entities can and should use technology to help them reach their target audiences.

In today’s troubled economy, government and corporations need to borrow FDR’s playbook and truly connect with constituents through Web 2.0.

With financial-services companies posting drastic losses, quarterly profit forecasting in disarray, and the government doing little to instill confidence while facing the duel threats of rising gas and food prices, we can’t help but question how:

• Governmental powers can better communicate with the nation during an economic downturn;

• Corporations can converse more openly and efficiently in a time of lowered economic confidence;

• Both might use digital tools to revolutionize how they reach their audiences.