Social Media ROI: Does It Pay?

Social media.

Does it pay off?

Marketing Profs recently wrote on this subject. Some of their findings are:

“Among popular social marketing channels, user-generated content stands out for driving return on investment: 73% of surveyed CMOs say their companies facilitate customer ratings and reviews; and among those, 59% report average or significant ROI—making ratings and reviews the top social strategy to generate measurable return, according to a report by Bazaarvoice and the CMO Club.

Corporate/brand communities ranked second in generating average or significant ROI in 2010 (56%), followed by corporate/brand blogs (48%), Facebook (45%), participation in industry blogs and forums (41%), Twitter (31%), and LinkedIn (28%).”

What have you found in your marketing efforts? Does social media attract customers? Does it have an ROI? Give your thoughts in the comments below.