How to Set Goals for Your Digital Marketing Team

Goals

Goals are a lot like flying reindeer; they can lead you through the fog at night, or they can be too good to be true. The question is, do you believe in them enough to make them a reality?

The holiday season brings with it motivation to be better and to start anew. Goals are made, sometimes written down, and often time ignored or forgotten. The easiness of setting a goal is a perfect contrast of the difficulty of accomplishing the goal. On many occasions, an individual will quit before they even take their first step.

Sadly, this loss of motivation is not only true of personal lives but it can be found in the workplace as well. Expectations and deadlines are often missed because of a simple failure to commit and execute. But why? Is it because the individuals setting the goals don’t really care? Are the goals themselves accurate and achievable? The answer could be all of the above. So in an effort to avoid failure, let’s take a look at how to set real, measurable goals that will keep you motivated from beginning to end.

 

  1. Make Your Endgame Clear

As Alice wandered through Wonderland, she came to fork in the road. She turned to the Cheshire Cat and asked, “Would you tell me, please, which way I ought to go from here?”

The Cat responded, “That depends a good deal on where you want to go.”

Setting goals is pointless if you don’t know what you want in the end. Decide on a specific endgame, and set relevant goals to get there. Do you want more likes, clicks, or conversions? Keeping your goals relevant will produce faster results and will keep your finish line in sight.

 

  1. Set Goals That Are Measurable

Go back to the previous paragraph. Do you see where I asked if you want more likes, clicks and so on? Don’t do this! Don’t just say you want more, set a specific number. Make it high enough that you have to push yourself, and realistic enough that it’s always within reach. If you can’t see your goal getting closer then you’ll lose motivation. Likewise, if it’s too easy to get there, the final result will be little or no change.

 

  1. Measure Your Progress Daily, Weekly, and Monthly

Never miss an opportunity to check your progress. Set aside a specific time every day to reflect on how you did the day before. Set aside a specific time every week to reflect on your previous week. Every month, look back and see how far you’ve come. Seeing your results often will keep you diligent, and seeing your progress will be enough to convince you that you need to keep moving forward.

 

Following these three steps will help you a lot, but they will not ensure that you accomplish your goals. Nothing can replace your own hard work. Whether or not you meet your goals is up to you.

Now, get out there! Set some goals and achieve them. When the end of next year comes along, stop and look back at what you’ve accomplished, and then get ready to do it all over again.