Brand & Strategy

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Every good ad campaign is built on a strong brand—a company that knows who they are.

Fluid is an advertising agency first, but before we begin any marketing projects we carefully substantiate and examine your brand. This critical part of our creative process ensures that we’re putting your best foot forward. We examine your market and determine what motivates them. Are they value driven, need driven, or both? Our marketing and website design service dig through your brand’s history, culture, promises and persona. From there they can distill what’s compelling and bring it life with a renewed sense of cultural relevance. Armed with the fire at the heart of your brand, we begin to craft a strategy designed to guide you along the road to explosive growth. 

Ed Kenley Case Study

Ed Kenley Ford had never worked with an agency, but they wanted to become the dominant Ford dealership in northern Utah. In addition to selling trucks, Ed Kenley also wanted to sell their powertrain warranty.

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60% of US millennials expect consistent experiences when dealing with brands online, in-store, or by phone.

There are 2.1 million negative social mentions about brands in the US alone, every day. 1

1 https://www.bopdesign.com/bop-blog/2015/10/15-crazy-branding-stats/
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Fluid's experts opinions on how to increase your marketing strategy and positioning

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