Why standing out is more important than ever — and why it makes Search Engine Optimization important for designers
At Fluid Advertising, we love creating professional, beautiful websites. We’re passionate about our work, and it’s why we are an Award-Winning Advertising Agency. But in today’s crowded digital space, vision and creativity are not enough. We need to make sure your website gets traffic, offers a good user experience, and most importantly, that it meets the Google standards so you can improve your ranking and visibility with search engines.
It’s called Search Engine Optimization (SEO), and it’s an incredibly significant part of your online presence. If you want people to find your website, then you need to be as SEO friendly as possible — otherwise, all that beautiful design work won’t matter.
The best websites are the ones that seamlessly combine form and function. We put together a list of best practices you can use to improve your website’s SEO and ultimately its visibility. With your foundations in place, you won’t have to worry about the performance of the website you spent hours designing and developing because it will now be a top contender for search engine visibility.
Search Engine Friendly Navigation
If your website loads slowly or is difficult to navigate, then it will likely rank low with search engines. Make sure that your website looks correct on all browsers, loads properly and that you’re wary of big image and file sizes. It’s also important to create a structure that search engines can follow. With that in mind, here are a few tips on what to avoid on your website:
• Long internal sub-menus that slow load-time and aren’t user-friendly
• Accordions or any plugins that hide information
• Advanced scripting languages, considering the push toward mobile devices supporting the web
• Use Flash sparingly, as it is often ignored or devalued by search engines
Friendly URL Structure
It’s also a great tactic to include keywords in the URL to increase search engine visibility. if you have an SEO-optimized URL implies search engines can quickly recognize what a page is about.
Let’s look at an example
As we can see, the (B) option has a better selection of rich keywords, which will help the search engine in their efforts to index you.
Using specific keywords it’s great to name the images. The image “0067.jpg” it won’t performance successful as “Award-Winning-Advertising-Company.jpg” when a user is looking for design inspiration.
Images SEO friendly
Images that are too big will make your site load slowly, and negatively affect your search engine ranking. Images on your site should be no larger than 30–100kb and have a resolution of 72dpi. In the alt text section of the image, make sure that you use a keyword. This will further help with your site’s SEO. Also, place images on your site carefully. The more relevant they are to that page, the more it will improve your website’s ranking.
Keywords should always be included in the content and design of your website. You can use keywords to optimize messaging and images, as well as in other areas, too. They can be used in the title tag, H1 tags, website slogans, meta descriptions, meta keywords, navigation, H2 tags, bullet points, title attributes on links, H3 tags, breadcrumb trails, footer links, URLs, file names, internal links and folder names.
At Fluid Advertising, we encourage all of our clients to make their web design more SEO friendly. Remember to make Google happy, so it will rank your website well, otherwise nobody will find you.