Start-up Series Part 4: From First Customers to Scale & Growth

This webinar will show you how to scale and grow your business once you’ve taken your product to market.

  • Look at practical examples and case studies.
  • Discover key growth resources provided by the University of Utah and Technology & Venture Commercialization and Fluid Advertising.

Four Parts of the Series

  1. Start-up Series: Succeed With the Lean Model (replay)
  2. From Concept to Product (replay)
  3. From Product to First Customers
  4. From First Customers to Scale/Growth – 9/20 at 11:30am

See practical examples that demonstrate critical principles of marketing, branding, and tech commercialization. This series will teach you how to:

  • Design stage-gates & milestones to throttle rapid growth
  • Create go-to-market product testing and early adopter strategy build-out
  • Identify and create a compelling brand story
  • Develop personas & optimize the buyer journey
  • Personalize the sales process with marketing automation
  • Apply creative strategies for growth acceleration


Technology & Venture Commercialization brings new technologies and inventions to market by applying a milestone-driven process called “The Commercialization Engine”. They will share extensive knowledge of how to take ideas from a concept all the way to a mature company. Discover stages and milestones that ensure a measured successful progression, even through a rapid growth cycle. Visit the TVC website.

Fluid is an ad agency that couples fierce creative prowess with growth strategies and advanced digital marketing tactics to accelerate business growth across a number of verticals. They have a proven process to take your concept and give it a voice, a name and a face that is sure to connect with potential buyers.



Taylor, Director of Economic Development, manages vetting, de-risking, and business model development for over 150 new inventions each year. He was a micro-cap fund Sr. Associate at BayHill Capital and raised over $26 million for clients as a New York investment banker. Taylor built an early stage, seed investment program of $750K per year. He holds a B.S. degree in Electronics Engineering from BYU and an MBA from the University of Utah.


Spencer, Director of Software Development, creates business opportunities from University-derived software. Prior to working at the University of Utah he built a successful business brokerage firm and closed over $3M in the first 12 months. Spencer volunteers his time as a city planning commissioner, economic development committee member, and self-reliance guru. He earned B.S. and MBA degrees from the University of Utah.


Dustin is the digital marketing director at Fluid and has been a professional marketer for over 7 years. He specializes in marketing automation, conversion rate optimization, and enterprise lead generation. In his years as a marketer Dustin has helped large and small businesses successfully execute marketing campaigns leading to millions of dollars in new revenue.