Marketing on the Move: Social, Local, Mobile

Social, Local, Mobile advertising, or SoLoMo, is one of the newest forms of advertising. It is the convergence of three newer mediums to reach a target and specific audience in new ways. It allows advertisers to target local customers on mobile devices, bringing them into a physical store location. In this month’s webinar, we’ll talk all about SoLoMo, how your business can use it, and the exciting new possibilities and technology involved.

In addition, we’ll discuss:

  • Conversion Tracking
  • The Best Ad Formats
  • From Mobile Ads To In-Store Customers
  • Best Practices For Targeting



Dustin Cederholm | Fluid

Dustin has been a professional marketer for over 7 years. He specializes in marketing automation, conversion rate optimization, and enterprise lead generation. In his years as a marketer Dustin has helped large and small businesses successfully execute marketing campaigns leading to millions of dollars in new revenue.

Faeth Alder

Faeth Alder is an Underwriting Associate for KUER 90.1, Utah’s Statewide NPR Station. KUER broadcasts to more than 150,000 metro listeners each week. Our listeners are educated, community-minded and supportive of the businesses and corporations that financially contribute to, or underwrite, KUER.