Discover the perfect blend of traditional and digital advertising. Learn how one can compliment the other in the “digital age”.
In the midst of graduation season, we focused on “graduating your marketing”. We focused on those tips and tricks to take your marketing from good to great, how digital and traditional can work together, and how to gain conversions through marketing. We were joined by Ronnie Williams Marketing Manager of Jack Fisher & Henry Walker Homes, in addition to Fluid’s Dustin Cederholm and Phil Case.
What is Marketing?
- Definition of marketing: the activities that are involved in making people aware of a company’s products, making sure that the products are available to be bought, etc. (Merriam-Webster)
- Definition of traditional marketing: is a rather broad category that incorporates many forms of advertising and marketing. It’s the most recognizable types of marketing, encompassing the advertisements that we see and hear every day. Most traditional marketing strategies fall under one of four categories: print, broadcast, direct mail, and telephone. (MarketingSchools.org)
- Definition of digital marketing: The promotion of products or brands via one or more forms of electronic media. For example, advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards. (BusinessDictionary.com)
How Did Digital Marketing Begin?
The beginning of digital marketing is often described as when computers were developed enough to perform complex tasks. However, digital marketing really began to take off with the invention of the internet. With the internet came search engines, which marked the first time we saw aggregated search results.
The Combination Of Traditional and Digital
Throughout the years the best channels for marketing have evolved and changed. What worked in the 1980s is different than what works today. While most channels can still be effective, it’s important to adapt and evolve your strategies over time. If not, you will miss out on opportunities. Today, a good blend of both traditional and digital marketing is important. Combining two unlikely friends can make all the difference in your marketing strategies and the future success of your business.
- At it’s core, marketing involves making people aware of a company’s products and making sure that the products are available to be bought.
- Traditional marketing has been around since the ancient ages and isn’t likely to simply vanish any time soon.
- Digital marketing created a whole new group of marketing channels and created reach that no other channel could offer before.
- When you combine digital and traditional you get multi-channel marketing. When you combine digital and traditional in a seamless way across channel and device, you get omni-channel marketing.
- Marketers who aren’t using all marketing channels may be hindering their efforts by taking a digital or traditional only approach.
- Because of the systemic shift away from traditional marketing, it created a void for many of those channels, that smart marketing companies notice and take advantage