Discover how to use Facebook to boost your business.
History of Facebook:
Facebook has been around a long time. In fact, it’s been around for over 12 years! The history of Facebook is one of lots of changes, updates, and redesigns. The goal of Facebook has always been to have a great user experience, and many of these changes have reflected this. Facebook has introduced many different advertising options along the way as part of a multi-pronged effort to make money. It wasn’t until 2009 that Facebook turned a positive cash flow for the first time, but it has been growing and growing since then.
Just as with any business, tool, or marketing platform, there are both pros and cons of using Facebook for your business.
- 1.23 Billion Monthly Active Users
- Easy to Use
- Brand Exposure and Reputation Management
- Refined Targeting Capabilities
- Budget Friendly
- Reach Customers Off Facebook Through Retargeting
- Facebook Controlled Exposure
- Facebook Exposure for Revenue
- Demographic Exodus
- Lack of Conversion
- Ad Platform UI Issues
- Poor Relationship Building
Facebook Organic Advertising
One of the best things about Facebook is that it provides free organic advertising. By building up a following and posting to your audience, you are receiving free organic advertising. While it doesn’t always provide the best results, it is a great way to promote your business, and there are ways to improve you reach. It’s important to post consistently, be creative, build a relationship, engage with your audience, optimize for the best days and time of day, and speak to your audience. These are just a few things that will help your organic posts be successful.
Facebook Paid Advertising
The world of Facebook paid advertising is always changing and evolving, with new ad types, a new ad manager, and new ways of optimizing. First of all, it’s important to stay up-to-date on the latest changes and updates. It’s also very important to segment your audience. Targeting the right people can make or break your campaign. In addition, A/B testing and having good creative can impact your campaign. Finally, it’s important to optimize and analyze data. Tracking conversions and monitoring your data can provide a real boost to your campaign.
Facebook Ad/Content Types:
- Boosted Posts
- Newsfeed Ads
- Carousel Ads
- Canvas Ads
- Facebook Live
- 360º Videos and Photos
The strategy you choose to pursue depends greatly on the type of audience you’re trying to reach. There are two main audience types: B2C and B2B.
Business-to-Business Facebook Strategy
- Optimize for SEO
- Post Corporate Information Sparingly
- Post Corporate Culture More Often
- Use Targeted Ads to Drive Leads
- Use Facebook Retargeting
Business-to-Consumer Facebook Strategy
- Become a Lifestyle
- Be Consistent
- Create Ways for Customers to Engage Directly
- Use Targeted Ads and Lookalike Audiences
- Use Facebook Retargeting
These are just a few tips to help you improve your Facebook presence and start successfully selling on Facebook. Remember, Facebook is always changing and adding new ways to reach your audience.