Facebook Grows Up, Learns To Sell

 

Discover how to use Facebook to boost your business.

History of Facebook:

Facebook has been around a long time. In fact, it’s been around for over 12 years! The history of Facebook is one of lots of changes, updates, and redesigns. The goal of Facebook has always been to have a great user experience, and many of these changes have reflected this. Facebook has introduced many different advertising options along the way as part of a multi-pronged effort to make money. It wasn’t until 2009 that Facebook turned a positive cash flow for the first time, but it has been growing and growing since then.

Just as with any business, tool, or marketing platform, there are both pros and cons of using Facebook for your business.

Pros:
  • 1.23 Billion Monthly Active Users
  • Easy to Use
  • Brand Exposure and Reputation Management
  • Refined Targeting Capabilities
  • Budget Friendly
  • Reach Customers Off Facebook Through Retargeting
Cons:
  • Facebook Controlled Exposure
  • Facebook Exposure for Revenue
  • Demographic Exodus
  • Lack of Conversion
  • Ad Platform UI Issues
  • Poor Relationship Building

 
Facebook Organic Advertising

One of the best things about Facebook is that it provides free organic advertising. By building up a following and posting to your audience, you are receiving free organic advertising. While it doesn’t always provide the best results, it is a great way to promote your business, and there are ways to improve you reach. It’s important to post consistently, be creative, build a relationship, engage with your audience, optimize for the best days and time of day, and speak to your audience. These are just a few things that will help your organic posts be successful.

Facebook Paid Advertising

The world of Facebook paid advertising is always changing and evolving, with new ad types, a new ad manager, and new ways of optimizing. First of all, it’s important to stay up-to-date on the latest changes and updates. It’s also very important to segment your audience. Targeting the right people can make or break your campaign. In addition, A/B testing and having good creative can impact your campaign. Finally, it’s important to optimize and analyze data. Tracking conversions and monitoring your data can provide a real boost to your campaign.

Facebook Ad/Content Types:
  • Boosted Posts
  •  Newsfeed Ads
  • Carousel Ads
  • Canvas Ads
  • Facebook Live
  • 360º Videos and Photos
Facebook Strategy

The strategy you choose to pursue depends greatly on the type of audience you’re trying to reach. There are two main audience types: B2C and B2B.

Business-to-Business Facebook Strategy

  • Optimize for SEO
  • Post Corporate Information Sparingly
  • Post Corporate Culture More Often
  •  Use Targeted Ads to Drive Leads
  • Use Facebook Retargeting

 

Business-to-Consumer Facebook Strategy

  • Become a Lifestyle
  • Be Consistent
  • Create Ways for Customers to Engage Directly
  • Use Targeted Ads and Lookalike Audiences
  • Use Facebook Retargeting

 

 

These are just a few tips to help you improve your Facebook presence and start successfully selling on Facebook. Remember, Facebook is always changing and adding new ways to reach your audience.

 

Presenters

Jana Francis | Steals.com

Jana is the Founder of the Daily Deal website Steals.com. She was recently named by Inc Magazine as a top 25 Snapchat Influencer doing it right, was a speaker at the recent Periscope Summit, and garners tens of thousands of views on Facebook Live. She is an Entrepreneur of the Year Finalist in Utah, and a mom of 3. Jana is known for using social media, particularly Facebook, to create genuine relationships with her fans.

Dustin Cederholm

Dustin has been a professional marketer for over 7 years. He specializes in marketing automation, conversion rate optimization, and enterprise lead generation. In his years as a marketer Dustin has helped large and small businesses successfully execute marketing campaigns leading to millions of dollars in new revenue.

Phil Case

Phil Case is the managing partner at Fluid Advertising, a Utah-based growth acceleration agency of 35 employees. Over the past 5 years he has led Fluid to over 300% growth, has built out robust digital and development teams. He has helped hundreds of companies accelerate their sales and revenue growth. Phil is a passionate technologist and marketing professional who is able to quickly grasp cutting edge ideas and create solutions.