If we were spies, this would be where we’d show you what new laser watches, invisible cars, and exploding cufflinks we have to offer. Since we’re not spies, what we’ve got are webinars, white papers, and the like, which can get you started on taking your business to the next level.

Webinars

  • Automotive Industry Webinar

    In 2005, car buyers visited five to six dealerships on average before buying. Today, it’s two to three. That means buyers are getting more information from dealer sites and other digital resources before walking on the lot.

    Auto dealers are adjusting to a new, more self-reliant digital customer, and they need to adapt their sales and marketing strategy to account for this change. It’s time to adapt or risk losing market share to more savvy dealers in your area.

    Find out how to win your market by attending Fluid’s upcoming webinar – Less Talking, More Browsing: Auto Sales in the Digital World. In this webinar, Dustin Cederholm, Digital Marketing Director at Fluid, and Wayne Walth, Marketing Manager at Ed Kenley Ford, will discuss the current market and what sales and marketing activities are seeing returns.

    View Webinar >
  • Real Estate Marketing Tips & Tools

    The real estate market in Utah has been booming, and this year is trending the same — or better. Is your marketing and sales strategy ready? Fluid and our guests sit down to discuss the current marketing landscape and give you actionable tips and affordable tools you can put to work right away.

     

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  • New year, New you

    The new year is just across the hall. How prepared are you and your brand for 2017? Learn about the importance of branding and when to refresh your brand in this month’s webinar by Fluid Advertising.

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  • Marketing on the Move: Social, Local, Mobile

    Marketing on the Move: Social, Local, Mobile or SoLoMo, is one of the newest forms of advertising.

    It is the convergence of three newer mediums to reach a target and specific audience in new ways. It allows advertisers to target local customers on mobile devices, bringing them into a physical store location. In this month’s webinar, we’ll talk all about Marketing on the Move: Social, Local, Mobile or SoLoMo, how your business can use it, and the exciting new possibilities and technology involved.

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  • Work Smarter, Not Harder : Account-based marketing (ABM)

    Account-based marketing (ABM)

    Is a very focused type of marketing in which individual companies are located and targeted with specific messages. This hyper-targeted approach can take more time, but it leads to higher close rates and a more successful journey through the sales funnel. Today’s webinar is Account-based marketing.

     

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  • Back to the Future of Advertising

    In recent years, digital advertising has become more and more important. However, what does that mean for traditional advertising? In this month’s webinar, we’re going to go back to the future of advertising, and talk about some tried and true methods that are still relevant now and for years to come. We’ll talk all about the role of traditional advertising today, why it’s still relevant, and how you can utilize it in your campaigns.

     

    View Webinar >
  • Love, Hate: Your Website & Its Design

    Whether you’re currently building a website or already have one, your site’s design is often an area of contention. View the webinar to learn actionable tips you can implement on your website to make it the resource you’ve always wanted it to be!
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  • Video: Turning Eyes To Buys

    Video is certainly not a new form of communication. However, the ability to create and share video has become much easier. Video is a great way to reach your target audience, and provides the ability to engage and lead to conversion.

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  • Facebook Grows Up, Learns To Sell

    Discover how to use Facebook to boost your business.

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  • Start-up Series Part 4: From First Customers to Scale & Growth

    This webinar will show you how to vet your ideas and turn them into working products. Take your innovation and validate the concept then build the product,look at practical examples and case studies, and discover key growth resources.

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  • Start-up Series Part 3: From Product to First Customers

    This webinar will show you how to vet your ideas and turn them into working products. Take your innovation and validate the concept then build the product,look at practical examples and case studies, and discover key growth resources.

    View Webinar >
  • Start-up Series Part 2: From Concept to Product

    Join us for a deep dive into concept validation — complete with case studies provided by University of Utah’s Technology & Venture Commercialization and Fluid Advertising.

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  • Start-up Series Part 1: Succeed With the Lean Model

    From storytelling to the latest marketing tactics and how to build a lean business model that’s ready for growth — this session is packed with insights that you can apply today.

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  • Mom, where does Smarketing come from?

    Discover how to integrate your marketing and sales processes and accelerate business growth.

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  • Graduate Your Marketing

    Are you ready to graduate your marketing? Join us as we talk about some of the best ways to take your marketing to the next level.

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  • Marketing: Robots Are Taking Over

    Automation won’t take over the world anytime soon, but if you let it, it can transform your marketing.

     

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  • Passion For Growth – Fluid Webinar Series

    Is your passion for the job waining and it’s only Q1? Fluid will show you how to fall in love with the daily grind again. Learn the marketing tactics and tools we couldn’t live without, and get inspired by ad campaigns that won our hearts.

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  • Show me the money! Know Where Your Digital Revenue Comes From And Get More Of It.

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  • Goal Setting Webinar

    Fluid’s 2016 goal setting webinar is focused on jump starting your marketing efforts in 2016. We’ll talk about common marketing benchmarks, how to set goals, and how to evaluate and monitor your goals throughout the year.

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  • Fluid’s 2016 Marketing Predictions

    Fluid’s 2016 marketing predictions webinar is all about looking forward to next year. We’ll talk about new technology to use, how to set goals, and the best ways to start the new year off on the right foot.

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  • Looking Back: The Year In Review

    This “year-in-review” webinar will be filled with introspection. Energy Solutions’ Vice President, Mark Walker, joins us for a look-back at our business year in 2015. The year that hyped mobile and increased marketing budgets—did it all pan out?

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  • Google Marketing Tools Webinar

    Google offers a number of free tools that are vital to the success of any digital marketer. Adwords is responsible for the vast majority of Google’s revenue. Learn to use these tools well and give your ad campaigns a power-up.

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  • Mobile Marketing Webinar

    How to get the most out of your mobile marketing strategy

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  • Guerrilla Marketing

    What is guerrilla marketing? Low budget, high exposure tactics, full of original ideas that have the potential to earn media attention. It should be unauthorized and disruptive, and should stick in consumer’s minds.

    View Webinar >

Whitepapers

  • Performance Optimization Sales

    The speed and performance of your website are just as important as the content. The average user spends ten seconds or less on a page, which doesn’t give you much time to impress. That’s why we focus so much on getting your website to run quickly and work smoothly.

    View Whitepaper >
  • Performance Optimization

    For years, people have thought of digital marketing as a means to drive traffic to a given website. What’s often overlooked, however, is the fact that many websites are slow, outdated and ineffective at getting sales. There’s a good chance that your site isn’t drawing traffic, generating leads or getting conversion rates like it should be. You may need a miracle or just a good tune-up. Either way, you need the Fluid Edge.

    View Whitepaper >
  • Conversion Optimization

    Once your site has gone through the process of performance optimization, it’s time to start considering the second phase of the Fluid Edge: converting into sales.

    View Whitepaper >
  • Conversion Optimization Sales Sheet

    The second portion of the Fluid Edge is conversion optimization. Our edge is practiced and proven to increase the conversions on a site. We have what it takes to run your site through our extensive testing, implement impressive design and increase the conversion of your site.

    View Whitepaper >

Case Studies

  • MTI Case Study

    Having just lost their marketing personnel, MTI came to us for help in carrying out their marketing operations. We served in the roles of writer, designer, and marketing director, establishing their brand and managing over 300 projects.

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  • The Shelly Company Case Study

    Shelly came to us with an outdated brand, including an archaic website whose lead generation fell considerably short
    of their goals. We set out to transform their website into a lead-generation tool, asking ourselves how we could create
    a more effective conversion funnel and help Shelly offer a better website user experience.

    View Case Study >
  • Utah Governor’s Office of Economic Development Case Study

    The Governor’s Office of Economic Development for the state of Utah sought an agency that could revitalize their
    aging website and simplify its backend capabilities. They wanted an attractive new site that could be easily updated
    without extensive technical knowledge.

    View Case Study >
  • Mity-Lite Case Study

    MityLite came to pivot their brand into an entirely new and lucrative market. Having established the enduring nature
    of their product, they also wanted to appeal to a more trend-conscious crowd. MityLite wanted to keep their reputation as a company that produced durable products, but they also wanted to be perceived as young, contemporary, and hip, while growing their company and seeing a steady increase of sales revenue and lead generation.

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  • Fluid Case Study

    In January 2012, Fluid was a small creative boutique with fewer than 10 employees. We saw an opportunity to grow and fill a wider variety of customer needs by expanding our service offerings and bringing on top creative and digital talent.

    View Case Study >
  • Ed Kenley Ford Case Study

    ED Kenley Ford had never worked with an agency, but they wanted to become the dominant Ford dealership in the
    northern Utah. In addition to selling trucks, Ed Kenley also wanted to sell their powertrain warranty.

    View Case Study >
  • Community Action Partnership of Utah Case Study

    The goal of Community Action Partnership Utah (CAP Utah) helps strengthen family financial stability through
    earned income tax credit (EITC) and volunteer income tax assistance (VITA). CAP UT had a budget of only $30,000
    to promote free tax filing at their 80 VITA sites or online filing systems from January to April 2015. CAP Utah had
    seen an increase of a mere 3% over the past five years, and they would lose their grant money if they didn’t increase
    their tax filings by 20%.

    View Case Study >
  • UCAT Case Study

    The Utah College of Applied technology faced a dilemma. Though people throughout Utah recognized the presence of local campuses (like Davis Applied Technology College and Dixie Applied Technology College) they failed to recognize the statewide UCAT brand. UCAT also desired to be seen as a viable alternative to a traditional four-year degree.

    View Case Study >

Misc

  • How to Create Demand

    How do you make people want what you have? To find the right answer, first you have to ask the right questions. This infographic will show you four of the most important questions you need to answer to develop your brand story.

    View PDF >
  • Marketing Automation

    Marketing automation is a valuable tool for letting computers grow your business. They manage complex marketing strategies to achieve results that humans simply cannot. These robots personalize your buyers journey, reduce your overhead, and launch your company into a whole new growth vector.

    View PDF >
  • Get More From Your Agency

    Discover which services are sure to grow your business. This chart shows exactly what to ask for so you can plan to get the most out of your agency.

     

     

    View PDF >
  • Accelerate Your Revenue Growth

    We need to shift our thinking about the role marketing plays in an organization. It should be a measurable set of activities that fuels growth for any organization.

    View PDF >