ZAACT is a Microsoft Gold Partner that offers several Microsoft products and tools as well as their own customizable resources to help business productivity. They approached Fluid wanting to develop a new brand as they have recently renamed their company and were going in a new direction. Fluid was able to define their brand by starting with a logo design that reflected their desire for exact action as seen in the geometric typeface used as well as evolving technology represented by the ever-digitizing “Z”. Fluid proceeded to develop several marketing assets for ZAACT including internal promotional items, a branding system of sub-logos and names for their products and services, and a full website.