Convirza, formally known as LogMyCalls, approached Fluid Advertising seeking a new name and brand to help set them apart as trailblazers in their industry. Their company provides cutting-edge technology for call marketing optimization and wanted to brand themselves as such. Fluid created a very modern, technological brand that captured the attention of many new customers and denoted a more sleek and tech-savvy company.
Convirza needed two types of videos when they launched their new brand. The first was a sales tool used to show potential customers how the call marketing technology worked in real time. The second video was envisioned to be an introduction to Convirza as a whole. Fluid Advertising produced both of these motion graphic videos with brand-appropriate graphics and imagery in order to display effective, clear examples of what Convirza can offer a potential client.
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