With over 40 years of experience providing top quality stone countertops, Bedrock Quartz needed a brand identity that would not only reflect their past but also speak to their ability to stay ahead of contemporary trends in their industry.
Fluid took the best parts of Bedrock’s existing branding and updated them into a sleek new identity system. We used a classic, traditional serif font in a new monogram to contrast a contemporary sans serif word mark as the foundation of the identity, creating a balance between the past and future of Bedrock. A timeless, deep blue became the base of the color palette that was then matched with fresh, bright blue accents. The result is a flexible visual style that will grow with the company.
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