Abbington Senior Living takes pride in fulling their promises of higher quality of living for the elderly. Their facilities are not nursing homes and this was an important message for their demographic to understand. They offer so much more. They wanted to communicate that their living centers are for independent elderly who want to take advantage of life and it’s great pleasures.
They came to us prior to the grand opening of their new Mapleton facility which they wanted to fill fast. We jumped on the project and quickly cam up with a concept that everyone could relate to. Playing off of the common saying, “home is where the heat is,” we replaced “heart” with a variety of benefits and amenities Abbington offers. The traditional and digital campaign was a success and Abbington’s new center was seen by many in the state.
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