Ah, mobile. You’ve heard it time and time again: everything is moving to mobile. Having a website design that isn’t compatible with all mobile devices could be costing your business in revenue. In January of last year, 55% of all Internet usage was mobile based. Users have a world of knowledge at their fingertips—or more precisely, in their pockets. If they want to know something all they have to do is Google it on the web wherever they are. 82% of shoppers use the Internet on their mobile device to help in shopping decisions. 79% of people use their smartphones to shop in addition to all other uses. Therefore, it’s important to know how to optimize your profit through a mobile site to give your audience what they want quickly and easily.
Who’s your audience?
It’s crucial to know who your audience is and what they’re trying to get from your site. Are your clients trying to buy products from their mobile devices? Are they trying to figure out the best way to contact you? Or are they looking up reviews on your product when they’re in the store? Questions along these lines should have answers that help you decide where you need to focus when optimizing your site for mobile.
What’s the best way to do this?
There are often multiple ways to accomplish a task. When it comes to determining which way is best, it’s good to know what ways are out there. Trying to have coding for each specific platform becomes exhausting when you think about the amount of devices and screen sizes that now exist. The easiest and most efficient optimization process is responsive web design. This process detects the size of device you’re using and quickly works to fit the site’s information to the proper screen size and layout.
Don’t forget about your images
Images that you have added to your website for desktop use can become problematic when viewed on a mobile device. Pay attention to the size of the image and the amount of space it takes up when the mobile site is loaded. Large images will slow down page load time and that will drive away customers. Images that load and distort the layout of the site will also keep users from coming back to your site on their mobile device. Optimize your images to be used on mobile by reducing the sizes of the images and removing any image that isn’t relevant to what people are searching for. Additional images will just slow the entire process down.
While optimizing your site for mobile, take it through testing periods. You could conduct a study group to make sure you’re offering everything that a consumer would want on the mobile device. You might think you know what consumers want, but you don’t actually know unless you ask them. Including specific key features in your site is what will drive to a higher ROI via mobile. With that said, don’t forget to keep track of your ROI for mobile to see if you’re efforts are producing the profit you want.
Mobile optimization is a crucial step to take when looking to generate more viewership and revenue from your website. Don’t complicate it. Keep it simple, clean and easy to navigate. Think about your viewer’s perspective and what they’re going to want from you. Keep up with the constant changes in mobile software, and be aware of mobile changes and trends.
Like what we have to say about mobile optimization? Check out our blog about Performance Optimization.