Habit

In marketing, branding, business, and everything we do, I think this poem by an unknown author rings true.

 

Habit

 

I am your constant companion.

I am your greatest helper or heaviest burden.
I will push you onward or drag you down to failure.
I am completely at your command.

Half of the things you do you might as well turn over to me, and I will do them – quickly and correctly.

I am easily managed; you must be firm with me.

Show me exactly how you want something done, and after a few lessons I will do it automatically.

I am the servant of all great men,
And, alas, of all failures as well.
Those who are great, I have made great.
Those who are failures, I have made failures.

I am not a machine, though
I work with the precision of a machine
Plus the intelligence of a person.

You may run me for profit or run me for ruin;
it makes no difference to me.

Take me, train me, be firm with me, and
I will place the world at your feet.

Be easy with me and I will destroy you.

Who am I? 

I am HABIT!