Google Mobile Search Has Surpassed Desktop Search
The world is changing. With the ever-growing use of technology, we live in an instantaneous and data-driven society. We have access to immediate information, and we rely on it. Because of this, we use Google on our phones more than ever. In fact, according to Google, mobile searches have finally surpassed desktop searches:
“More Google searches take place on mobile devices than on computers in 10 countries, including the US and Japan. This presents a tremendous opportunity for marketers to reach people throughout all the new touch points of a consumer’s path to purchase.”
Google has anticipated this shift to mobile, and they’ve been preparing for it. They recently introduced several updates and ad experiences designed to improve the mobile experience.
People spend a lot of time searching for cars. It’s something very important to them, and a decision they want to make sure to get right. When they search for a new car, they want to see images, not text. Because of this, Google has introduced Automobile Ads:
“Automobile Ads – a new search ad format that takes you directly from Google.com to a beautiful carousel of car images that shows you how a car looks inside and out. Tapping on an image brings up more information about the car, like horsepower and estimated MPG while tapping on the “Dealers” link takes you to a page with nearby dealer listings.”
Another huge market that Google has recently tapped into is the hotel business. There are millions of searches for hotels, and just like cars, people love seeing images of hotels. Google has recently released Hotel Ads, which make it easier than ever before to view and book a hotel in mobile search.
“Hotel Ads will start to show globally for hotel partners around the world, one click away from Google.com. Hotel Ads show current prices from a variety of sources and when a traveler is ready, they can select ‘Book’ to complete their reservation on the partners’ sites.”
In addition to these new mobile ad experiences, Google has made several updates to the overall mobile experience. The mobile-friendly test site is a very good resource for testing mobile compatibility. This site will tell a user which aspects of their site are incompatible with mobile.
Finally, Google rolled out a mobile algorithm update last month. This update placed importance on websites that met all the criteria of the Google mobile-friendly test. Google wanted to reward websites and businesses that were fully optimized for mobile and provide a smoother user experience.
Google is fully aware of this growing shift to mobile, which has finally surpassed desktop searches. Users are on the go, vying for immediate access to information. For marketers and businesses to keep up with this growing trend, they too must keep up on all things mobile. Google will only continue to place more emphasis on a great mobile experience for users, and it would be wise to follow suit.