The Mobile Marketing Association published its top mobile marketing trends to watch in 2011. Among other things, the MMA predicts the global mobile advertising market is expected to grow to $13 to $14 billion in 2011. Here are a few predictions that your business could get started on:
1. Location-Based Services will be the leading integrated mobile technology in the market. – Companies like Foursquare(who announced yesterday they’ve hit 6 million users,) Gowalla and Yelp, are the frontrunners in LBS and are a great place to get started. Facebook is also fresh out of the gate offering LBS for users.
2. Continued proliferation of smartphones and mobile Internet usage – In 2011 it is expected that 85% of handsets shipped globally will have browser capabilities. Is your website optimized for mobile usage? More and more people are making purchases and finding businesses on their mobile devices. A user friendly mobile website is great way to reach new customers outside your immediate Salt Lake City area.
3. Mobile micropayments will allow customers to pay from their ‘electronic wallets’ rather than ATM cards – I’ve been hearing this has been coming for a long time. Near-Field Communication is a technology that can beam and receive payment information at a distance of up to 4 inchces. Apple is rumored to be developing and embedding NFC technology into their iPhone and iPad for quick mobile payments.
Staying ahead of your competition is the best way to gain new customers and keep your business fresh in people’s minds. Mobile marketing techniques are most effective when paired with strong, traditional marketing methods as well as efficient social media usage. Fluid Studio offers many services that can be used with your mobile marketing campaign, from Search Engine Optimization (SEO) to brand development and interactive web design.
You can find all 10 Mobile Marketing Predictions here.