bit.ly, ow.ly, others facing competition: Facebook URL Shortener


Facebook URL Shortener

According to Inside Facebook, “Facebook is rolling out what appears to be its own URL shortening service, called fb.me.” A URL shortener will help Facebook connect to other web sites and Internet-connected devices. Recently, they began shortening URLs on a mobile interface.

Fb.me will also work as a substitute for any other Facebook page. Typing http://fb.me/starbucks instead of http://www.facebook.com/starbucks, may save bloggers time, but it also may extend their reach. Brands with Facebook fan pages will be able to share links to Facebook on Twitter more easily.

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With Facebook URL Shortener, links are more manageable and easier to promote.

How do you think this will impact the social media landscape? Is Facebook such a huge player that it will render compeition obsolete in the URL shortener arena?

(Thanks to CMS WIRE for the tip on this breaking news)