As advertising budgets constrict and advertisers require more accountability from agencies for their budgets, online advertising is becoming more and more attractive due to the rich analytics that can be pulled and dissected to determine the ROI of ad spends. Used in conjunction with social media, online advertising is a great way to draw people to blog posts and web sites.
A Smartbrief I received today had this information:
The online advertising market in the U.S. is projected to grow 9% this year, in part because marketers are looking for efficiencies with targeted online advertising — including behavior-based display units. “The good news about the performance-based media is that it’s very easy to track, and we are able to see what works and what doesn’t work,” says Chuck Sullivan, director of interactive at Chrysler.