Don’t rush into the social media scene before you’ve done your research. Take it slow, play it smart and find long-term success!
First step to social media success is to make sure your offering is relevant to your audience. To do this, listen to the conversations that are already taking place involving your brands.
Second step: before creating or distributing any social object, ask yourself a few important questions:
- “What value am I introducing into the mix?”
- “What makes this object worthy of attention?”
- “What action do I want to inspire?”
- “How does this contribute to our standing within each community?”
- “How can I make this shareable?”
Third Step: Keep it Significant and Shareable – the easier your brand is to recognize in the social media world, the more it will resonate with consumers and the more likely they will be to pass on your message to all their connections.
Takehome: Relevance + Resonance = Significance: Consistently demonstrating relevance over time and continually striving to earn resonance will increase your significance as a company in the long run. It is the culmination of reputation, trust, influence, accessibility and value within each social network.
(source: Harvard Business Review Blog “The Conversation” http://blogs.hbr.org/cs/2010/07/social_medias_critical_path_re.html)