For the month of December, Fluid focused on 2016 Marketing Predictions.
We took a look forward at 2016, making predictions and plans for the new year. To finish off the month, we held a webinar focusing on a few topics: Setting digital marketing goals, Fluid’s new year resolutions, and companies we expect big things from in 2016.. The webinar was hosted by Fluid’s digital marketing strategist Dustin Cederholm.
Below are a few of our marketing predictions for 2016:
1. Reinventing Your Brand. A large number of corporations “rebranded” in 2015, and there will probably be even more in the coming year. Consumers have changed a lot in the past 3-5 years, and brands may need to review and see if any brand changes are needed. Rebranding is much more than just your logo. All aspects of a rebrand should be implemented within the company culture.
2. Content Marketing = Digital Marketing. Content marketing will become what digital marketing now represents. It will become even more important to implement a content marketing strategy in order to be successful in the digital age.
3. Seeing is believing. Today, video is more important than ever before. Video is on the rise, and more video is expected to be consumed in 2016 than ever before. When creating video, there are a few things to keep in mind. It is important to make video consumable. This includes making it relevant and interesting to your target audience in addition to making it short enough that people will watch your videos.
4. Social media spending will continue to go up. Currently, social media spending is going up in nearly every sector, and that is predicted to continue next year. Every industry is different, and you need to evaluate your needs and resources before committing to a specific social media plan. What platforms work best for your specific business? Can you stay current and keep up-to-date on every different platform? Don’t stretch yourself too thin. Many social media marketing companies offer consultation or even help manage your social media.
5. Data…data…date. Learn how to use it. There is a wealth of data available today. The key is learning how to use it. It is important not only to have access to online data, but to be able to use it to accomplish your marketing goals. Using website metrics, social media analytics and other data can help make your company more successful.
6. Adblockers…not just a threat anymore. In a joint report by Adobe and PageFair, it was estimated:
- Ad blockers will cost advertisers almost $22 million in 2015
- Nearly 200 million people worldwide block ads
- Number of people using ad blockers increased 41% Y-O-Y
7. Attribution should be a focus. Attribution is the process of identifying a set of user action “events” that contribute in some manner to a desired outcome, and then assigning some value to the events. A good place to start with attribution is in Google Analytics. GA allows users to set up goals, which track events such as site clicks, forms filled, or even site visits.
8. The return of the phone call. Contrary to popular belief, the phone call is not dead. Mobile has reinvented the phone call. Websites now integrate click-to-call technology, and it’s again necessary to have someone on staff to answer phone calls. This will continue to remain important in the digital world.
9. A new “reality”. Augmented reality. From Google cardboard to Star Wars, augmented reality is making a big splash in the marketing world. More and more consumers are being introduced to it, and augmented reality and 360 degree cameras will only continue to gain popularity.
10. Taking the “rifle” approach. Target marketing involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments. Great target marketing can include: Consumer persona development, 1st and 3rd party data, custom audience creation, and much more.
Do you have any marketing predictions for 2016? Let us know in the comments below!